Colgate is rolling out its breakthrough recyclable tube in the U.S. and using a bold message on its package to help get the word out.

To entice millennial consumers and support business growth

Over the next several months, the entire collection of nine cruelty-free, non-GMO flavors of Dr. Sheffield's Certified Natural Toothpaste will be transitioned to fully recyclable aluminum tubes.  

Colgate-Palmolive Company has agreed to acquire Hello Products LLC, one of the fastest-growing, premium oral care brands in the United States. Hello has a distinct “naturally friendly™” lifestyle positioning with strong appeal among younger consumers and across broad segments