A study from CB Insights revealed that private labels sell three times as much as branded products. Hear from an expert on how design is contributing to the rise of private brands.
In this episode, the topic is private brands. Our guest Todd Maute, has worked in the private label business for close to 30 years helping retailers define brand and design strategies across multiple channels.
Sales of private brands jumped by double digits in the first quarter of 2020 as U.S. consumers stocked up on groceries and daily essentials during the initial phase of the coronavirus pandemic, according to data from the Private Label Manufacturers Association (PLMA) and Nielsen.
Investors should pay close attention to the potential for store brands to create new winners and losers in retail and CPG, advised Todd Maute, a partner at brand strategy and design agency CBX, during a recent analyst conference organized by Stifel Financial Corp.