Recently, numerous major brands and CPGs decided to take their convictions to social media … by boycotting. Coca-Cola, Levis, Unilever, Pepsi, Best Buy, Hershey, Diageo, Verizon and many others have halted advertising on Facebook — with some going even further by nixing ads on Instagram and Twitter as well.
A survey of 20,000 U.S. adults conducted by CIGNA in 2018 found that Generation-Z is the loneliest generation, indicative of the social isolation problem being even more pronounced among younger people.
