Brooklyn + Bailey McKnight's new brand, itk, is a line of dermatologist-tested, community-created and wallet-approved skincare essentials exclusively at Walmart.
Generation Z sets the tone for cosmetics and the beauty industry transformation.
January 11, 2022
While beauty brands were facing the challenge of digital transformation, a new generation was taking over as prime consumers. 2022 starts with a focus on Generation Z, which grew up "digital" and is socially and environmentally concerned.
The luxury French skincare brand launched a virtual pop-up experience to the Australian beauty space to drive brand engagement with beauty enthusiasts.
The universal language of marketing is continuously evolving. From field selling to market planning, today we see the dominance of the consumer creating meaningful content and experience for them.
.jpg?height=168&t=1641928725&width=275 "PIXI_Beauty_Hello_Kitty_Collection (1).jpg")
