The portfolio-wide reimagining of the CVS Beauty Brand packaging paid off immensely in consumer response, boosted sales, and with this year’s grand prize win in the Designalytics Effectiveness Awards.
Brooklyn + Bailey McKnight's new brand, itk, is a line of dermatologist-tested, community-created and wallet-approved skincare essentials exclusively at Walmart.
Generation Z sets the tone for cosmetics and the beauty industry transformation.
January 11, 2022
While beauty brands were facing the challenge of digital transformation, a new generation was taking over as prime consumers. 2022 starts with a focus on Generation Z, which grew up "digital" and is socially and environmentally concerned.
The luxury French skincare brand launched a virtual pop-up experience to the Australian beauty space to drive brand engagement with beauty enthusiasts.