Aimed at reducing waste, Tupperware was the first reusable plastic container brand to collaborate with TerraCycle's circular reuse platform, Loop.

JDO's winning structure was created specifically for Loop.

Heinz, Open Farm, Nature’s Path among the brands joining retailers such as Loblow to partner with the program.

Detergent brands Cascade and Tide have joined circular shopping system Loop, with customers in the U.S. now able to buy the products in reusable packaging. 

In February, the packaging world collectively turned its head toward the announcement of LOOP, a revolutionary and potentially disruptive paradigm shift in the way major brands provide high-quality packaging while simultaneously putting recycling and waste reduction front and center.