Industry-leading sustainability goals, and a commitment to focus on trend-right innovation and quality, mark first steps on the private brand’s journey to become a regenerative brand.

New innovations in packaging, including sustainable packaging, will be represented at PLMA’s Private Label Trade Show, Jan. 30-Feb. 1 in Chicago.

More than a year in the making, Kindfull is the retailer’s new cat and dog food private brand.
 

Comprising 90 different packaging designs across multiple categories, the unique Jack's store-brand range is rolling out across a number of stores.