You need more than a product, great photos and some text to sell products online. Brand owners need to make sure they are on a platform that is right for their products.
In the end, not everything ends up where it should with an online shipment, and there is a lot of waste involved. It’s also a problem Amazon is aware of, and is seeking to rectify by pushing its vendors to use recyclable packaging materials certified under Amazon’s Frustration-Free Packaging program.
Some consumer packaged goods brands have been asked by Amazon in recent months to overhaul their product packaging to be greener, sturdier and cheaper to ship, according to Forbes.