Gatorade Hydration Booster is Gatorade’s first electrolyte powder developed specifically for people’s everyday lifestyles.

Among those receiving their own LTO bottles include record-breaking right fielder Ronald Acuña Jr., NFL superstars Joe Burrow, Christian McCaffrey, Bryce Young, CeeDee Lamb, NASCAR champion Ryan Blaney, and internet sensation Dude Perfect.

This launch, a first for the company, represents how Cirkul’s proprietary beverage platform and efficient go-to-market model has revolutionized how modern CPG companies can introduce new products to consumers.

Chargel, a new line of pouch athletic Gel drinks delivers immediate pre-workout energy anywhere and anytime.

ROAR Organic introduces Kids ROAR, a new USDA-certified organic electrolyte beverage with Vitamin C.

Pretium Packaging presents a biobased resin option for its CBM branded sports nutrition bottle line to help address market demand. Bottles ranging in size from 2 oz. to 2.4 gal, with finishes between 28 and 165mm can now be made using Braskem’s I’m Green polyethylene produced from ethanol sugarcane.