In addition to world packaging events going all digital, companies themselves have stepped up and taken control of showcasing their new products to a broad audience by creating their own virtual press events.
In the film Ready Player One, a dystopian culture relies heavily on virtual reality to escape the real world. These types of technologies used to feel so far removed from our current state, but not anymore. Smart technologies and the Internet of Things are at the forefront of changing everything.
Virtual Reality (VR) has been influencing the packaging market in recent years in different ways, but its potential still has much to offer. Find out how it can boost packaging machine performance.