Brands are discovering new ways to connect with health-conscious consumers who want to make healthful choices but still have a relaxing drink.
May 12, 2021
With a juggernaut of change impacting virtually every aspect of consumers’ lives and livelihoods, it’s little wonder so many brands have been forced into making gut-wrenching decisions. Do you pivot or persevere when nothing goes to plan and forces are entirely out of your control?
Cincinnati-based Braxton Brewing Co. reshapes the hard seltzer scene with a new variety that makes an adult-friendly beverage crafted with pure Kentucky artisan water, only 100 calories and two grams of carbs.