The goal of the rebrand is to engage directly with health-conscious consumers as they increasingly seek high-quality and ethically sourced beef products.
In honor of women across the country who are heroes in their own right, Katjes USA Inc. is launching its new plant-based gummy candy, Sheroes, in the U.S. market.
Brooklyn + Bailey McKnight's new brand, itk, is a line of dermatologist-tested, community-created and wallet-approved skincare essentials exclusively at Walmart.
Spurred by the demands of a fast-growing virtual world, social media platforms have become the first point of introduction for consumers to find and follow their favorite brands or search for the latest trendy product.
Recently, numerous major brands and CPGs decided to take their convictions to social media … by boycotting. Coca-Cola, Levis, Unilever, Pepsi, Best Buy, Hershey, Diageo, Verizon and many others have halted advertising on Facebook — with some going even further by nixing ads on Instagram and Twitter as well.