As the COVID-19 pandemic progresses in both North America and Europe, Avery Dennison's label and packaging materials segment has seen orders jump 40% to 80% from the last week of March through the third week of April, driven by demand for food, hygiene and pharmaceutical products as well as variable information labeling related to e-commerce.

Between labor shortages, customer expectations, automation quandaries and, of course, the high cost of doing business, challenges abound for e-commerce companies — and optimizing processes wherever possible is a priority for everyone.

A new study of the sleeve labeling market has just been published by AWA Alexander Watson Associates. The report confirms how strongly sleeve labeling technology has established itself in a relatively short timescale, claiming around 18 percent of the overall global label market.