According to ForMarkets, the global RTD (ready to drink) market is predicted to reach $17.67 billion by 2025, with a growth rate of 7.2% between 2018-2025. As the RTD category continues to grow, consumers are reaching for convenient, better-for-you sources of energy — via protein or caffeine — in sophisticated packaging.
Kombucha start-up brand FIX8 recently launched with an identity appealing to core kombucha consumers with a commitment to health that goes above and beyond the norm.