New packaging uses renewable material and a by-product from paper making as well as post-consumer recycled content supporting Essity’s sustainability targets.
The new identity gives Cora’s packaging, tone of voice and communications a bold look and feel, positioning it as the brand that shifts the conversation from an impersonal experience to a more relatable and personal one, rooted in comfort.
betty is a new lifestyle and femcare company that seeks to break down barriers and help girls navigate the growing-up years in a fun and fuss-free way.
