Coca-Cola Co., is taking a minority stake in Iris Nova, the company behind a cashierless New York City store where customers pay for drinks via text message. This gives Coca-Cola a window into a brand that has picked up customers outside of traditional retail channels, using social media and direct-to-consumer sales to drive growth.
PepsiCo has announced plans to acquire at-home carbonated drink maker SodaStream for $3.2 billion. The deal gives PepsiCo a new avenue to reach customers — in their homes.
