Texhex Bruja’s Brew IPA is produced at the Spoetzl Brewery in Shiner, a small community in southeast Texas with a population of just over 2,000 residents.
The contest is open to all brand owners, design agencies, marketers, and metal decorators who used the INX Color Catalog to produce a commercial can design before December 31, 2022.
As competition in the ready-to-drink (or RTD) category increases, brands are counting on quality ingredients and carefully designed packaging to resonate with consumers and drive sales.
Premixed cocktails were the fastest-growing category for spirits in 2021, according to the Distilled Spirits Council of the U.S. Helping to spur that surge in popularity is Cardinal Spirits.
NuPrintUK, a leading packaging provider based in the U.K., challenged 12 designers from 12 different countries to design a soda can, all of which had the same brief. The project revealed key differences in design based on cultural differences seen in countries across the world.