Some 27 percent of grocery purchasers say Walmart is the in-store retailer they get groceries from most, more than twice as many as Kroger, the next most chosen retailer, according to market research firm Packaged Facts in the report "U.S. Grocery Market Focus: The Walmart Food Shopper."
Data and insights on what shoppers like helps fuel innovative product designs with strong value propositions, but knowing how shoppers want to receive products is also a critical piece of the story. For example, shoppers are constantly gathering information when it comes to food and beverage packaging and with the rise of smartphones, shoppers are becoming curious about how they can use their phones to get more value out of packaging.
