Company will have a team of experts on-site to showcase innovative equipment additions such as the Tetra Pak A1 1100 Filling Machine and the new Tetra Pak Direct UHT (Ultra-High Temperature) unit.
As we see consumer preference grow for high-protein products, Direct UHT (ultra-high temperature) becomes the stand-out processing method for its gentler treatment of protein-rich formulations, alongside other benefits.
Recent competitive pressures in the Ready-to-Drink (RTD) category including coffee, energy and other protein drinks, drove Nestlé to decide that the youth-focused Nesquik brand design needed a change.
Hormel Foods Corp. said it is selling its CytoSport business, including Muscle Milk products, to PepsiCo. CytoSport got its start marketing its protein-packed powders to weightlifters before developing ready-to-drink bottled products sold in groceries and other stores.
ButterflyCannon has created the brand positioning, identity, naming and packaging design for Walgreens Boots Alliance’s new wellness range, a collection of three protein powders. MBody is targeted at women under 30 looking to live well and tone up, aiming to attract health-conscious women rather than the fitness fanatics.
