Smurfit Kappa has collaborated with a leading UK recipe box company, Mindful Chef, to reduce the company’s carbon footprint by making its packaging more sustainable.
Subscription-based recipe kit service Simply Cook unveiled a new range of in-store recipe kits with design created in collaboration by B&B studio and Path. The move from e-commerce into retail follows the rise of recipe and meal subscription services, with easy-to-follow guides delivering delicious, high-quality meals in only 20 minutes.