Trace’s updated packaging is modern and relevant, while emphasizing the key benefits of each product alongside its unique delivery method, allowing customers to quickly and easily identify how to integrate the products into their everyday routines.
The new logo, featuring a wave in the letter 'M' that mirrors the visual color spectrum, symbolizes Gamut's broad capabilities. This design underscores the company's diverse industry reach and versatility as a provider.
“Declining” is not a word you want to see when it comes to brand performance. It usually prompts two courses of action: save or scrap. For those that were previously strong but have failed to adapt to consumers’ changing priorities, there is a strong argument for the former.