Whether avoiding a certain food type is due to an allergy, or a preference, retailers around the world are embracing the growing free-from culture. In the U.S. alone, 3.1 million people follow a gluten-free diet. 72 per cent of these are classified as PWAGs — people without celiac disease avoiding gluten.

Nature’s Path, North America’s largest independent organic breakfast and snack food brand, introduces a bold and bright new look for its main line and its EnviroKidz line. The new look reinforces the company's commitment to transforming the world one cereal box at a time.