While the growth in online purchasing drives changes from product design, to package changes, picking, fulfilling and shipping, product protection stands alone as the main issue, according to the E-Commerce: Think Inside the Box report by PMMI, The Association for Packaging and Processing Technologies.
The exponential growth of e-commerce, coupled with technological improvements in material options, is changing the way most companies are picking their protective packaging solutions.
A new study conducted by Pregis and the University of Wisconsin (UW) in Madison shows that the value perception of e-commerce shipments is significantly impacted by the materials chosen to protect them. Even a small increase in packaging material expenditures—as little as 19 cents—can make a dramatic impact (as much as 45 percent) on the perceived value.
Three industry trends are providing incentives for innovation and are creating new opportunities and threats for players in the global protective transit packaging business. Protective transit packaging products and systems are vital components in the global $32.2 trillion (2016) commerce in manufactured goods.