Color consistency is critical in brand recognition because consumers often associate any color discrepancy with product quality.

A strategic foundation and updated packaging design was created to break through the crowded, premium cookie category.

Duplicate the brand's Chill Harder logo by carving it in a pumpkin, drawing it in the dirt or even mowing it in your cornfield for a chance to win $50,000 and be featured on a billboard in your hometown.
 

New research from Cassandra reveals 53% find food inspiration via social apps like TikTok.

Plantwise introduces new product line backed by science and with purposeful ingredients.

Chase Design Group provides naming, branding, and design that encourages consumers to eat their greens.

Known for its punchy flavor and as a staple in the UK’s kitchen cupboards, Branston has a brand-new look to celebrate its centenary year.

 
Leading skincare and cosmetics brand, Soap & Glory, gains control of its brand packaging and color by implementing a print quality program using PantoneLIVE™ and X-Rite ColorCert.

As Wellness Industry Drops Restrictive and Reactive Ideals, Nutrisystem Gets a Redesign

Oscar Mayer is unveiling a new look, packaging and creative platform called “Keep It Oscar”—built to unite the brand’s entire portfolio of products and bring the iconic American brand into a fresh, modern era.