Sarah Williams, Co-CEO of Beardwood&Co., explains how the company approached a brand redesign for Pure Protein in the face of an increasingly crowded category.
In the vast meat and seafood sector, packaging practices and innovations require continuous attention. Strict hygiene and quality standards impact all aspects of the packaging process. Recent developments in the industry have focused on ease-of-use, versatility, and sustainability.
Unsatisfied with the existing options, they assembled a team of world-class team sports dietitians and food scientists with one simple mission: develop a line of products worthy of The Game Changers’ legacy. As a result, FȲTA - derived from the Greek word for “plants” – was born.
“Taking Nomadic’s iconic bowl design and almost literally turning it on its head took some clever engineering, but with sustainability always top of mind for Greiner, being able to create new packaging using less energy is a positive benefit."
