Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.
When brands are considering a new design, one question to answer is: Why? Is it for a more modern look, such as digital printing or other special graphics effects? Is it to revise the text placement? Change colors for an entire product line? Change to sustainable materials or another pack container?
Litehouse Inc. is brightening up refrigerated produce shelves with a refreshed packaging design for its core line of dressings and dips. Following consumer research and testing, the new trend-setting design and color palette was created with consumers in mind and underscores the company’s commitment to taste, freshness and real ingredients.
Brilliant and sustainable packaging ideas dominated proceedings at the 21st European Carton Excellence Awards. The prizes were presented to the winners on September 21 at the Award Gala of the ECMA Congress in the elegant Residenz Building in Salzburg to an international audience of senior personnel from across the industry.
In this role, Gabel will have responsibility for all global LGM finance activities and for providing insight regarding factors impacting the marketplace and LGM’s business performance. He will also be a member of Avery Dennison’s corporate finance leadership team.