A clever concept for consumers to discover the backstory behind their favorite wines is set to launch with more than 100 pioneering wine brands. Winerytale, a new-generation smartphone app, let’s consumers scan wine labels with their phones to discover the stories of the people behind the wine.
Avery Dennison Label and Packaging Materials is adding three new collections and five new facestocks to its Wine & Spirits Portfolio, designed to help winemakers tell their brand’s unique story.
Baseball fans who want to enjoy wine in honor of their favorite pastime can now find bottles with MLB™ team logos on premium labels printed by Labeltronix.
