For brands looking to craft memorable experiences for their customers, interactive packaging is a key strategy that businesses of all sizes can employ to drive deeper connections. Here are some formats that might make sense to apply to your own packaging design in 2024.

Consumers can jump from the new Honey-Comb box (hitting shelves late this month) into the new AR experience via QR code.

Beverage idustry quick to adopt virtual technology.

Interactive, storytelling packaging will become a reality for the craft beer industry this year, with the release of Beerscans, an augmented reality concept for craft beer.

Now more than ever, ecommerce businesses must play a leading role in enhancing customer experience, protecting employee interests while taking the center stage in global economic recovery. That cannot happen without a well-oiled fulfillment and logistics machine.

Larceny Kentucky Straight Bourbon Whiskey has launched “Unlock the Rickhouse” augmented reality app. With this app, consumers can search through the rickhouses to learn more about the product, potentially win daily prizes and enter to win $10,000.

Vital Farms, a producer of pasture-raised eggs in the U.S., is updating and streamlining its Alfresco Pasture-Raised Egg and Organic Pasture-Raised Egg cartons into two new designs to highlight transparency in labeling.