Items Tagged with 'branding'

The aim of this new working group, within AIPIA, is to serve as an authoritative body for establishing measurement standards, best practices and developing return-on-investment (ROI) frameworks that enable brands to effectively utilize connected packaging within media and marketing strategies. 

The brand refresh is a key milestone in Mission 31, Pacific Seafood’s initiative to double its business by 2031.

Developing design and tone of voice principles, Vault49 crafted the brand identity and packaging design including the bottle structure, label, and outer carton.

With the brand’s performance to date and the overall category trajectory, the rebrand comes at a pivotal moment and is an opportunity for Archer to differentiate and assert its category leadership.

With more competition than ever, Smirnoff ICE saw that it was time for a change to its package design.

The new global packaging will help Asahi Super Dry stand out in a distinctive way, showcasing the innovative Asahi brewing credentials and highlighting the brand’s progressive thinking that has led them to set new standards in beer.

This extensive project, which has already garnered significant industry recognition, showcases a refreshed visual identity for Cisk, celebrating its rich heritage while appealing to a modern audience.

Sun Branding disrupted the design-architecture to position this range in its own tier, all while retaining the recognizable core Goodfella’s identity.

Since the repositioning, consumer perceptions of quality, relevancy and occasion appropriateness have all grown double digits.

Businesses can use Label Boost software to apply secondary labels, such as regulatory or shipping-and-handling labels, or to highlight critical information, such as parcel count or expedited shipping, to promote accuracy and timeliness of delivery.