The brand also announced a new tree planting grant for dog parks in partnership with the Arbor Day Foundation.
 

The market growth is facilitated by increasing shift from traditional foods toward gourmet options, prompting brands to offer innovative products.

Davidson Branding creates the new packaging.

More than a year in the making, Kindfull is the retailer’s new cat and dog food private brand.
 

General Mills is hoping pet food will help it fight lagging cereal and snack sales. The company said that it plans to double distribution of Blue Buffalo pet food items in the food, drug and mass market channel, including grocery, drug stores and big box retailers.

Pet food packaging has become important for pet food manufacturers for branding purposes, making it likely to receive significant investment from key players in the pet food market in the coming years. 

The new line of dry food packaging is packaged in a woven polypropylene bag by design, with an innovative film-like exterior, that runs on existing multi-walled bag machinery.

The global pet food market will see a CAGR of 4% to 2021, growth is driven by the increasing demand for grain-free products along with the increasing demand of natural pet food products.