With compliance deadlines beginning this month, the international custom market research firm specializing in launch strategies has released a paper guiding brands through the challenges and opportunities ensuing from the FDA’s new Nutrition Facts labeling regulations. AMC Global draws on its decades of work in brand strategy for pack design and labeling to provide practical guidance.
In May 2016, the FDA finalized the Nutrition and Supplement Facts Label and Serving Size final rules, significantly revising the nutrition facts label for the first time in over 20 years.
It is not surprising that in our Top 50 Food Packaging Companies list, Nestlé, Tyson, JBS, PepsiCo and Mars are consistently the top names. The ongoing concern over health is a topic that frequently rises to the top of their lists. Is an increased healthy portfolio the secret to sales growth?
Label Insight's 2017 Shopper Trends Study reveals that 67% of consumers say it is challenging to determine whether a food product meets their needs simply by looking at the package label, and nearly half of consumers (48%) consider themselves "not informed at all" about a food product even after reading the label.
Building on the recent strategic alliance with Label Insight, Nielsen announced the launch of Nielsen Product Insider, a retail and consumer measurement tool designed to transform on-pack nutrient and food ingredient labels into quantifiable attributes.