Sold in the UK and Ireland, the Cadbury core sharing bars will be wrapped in 80% certified recycled plastic packaging, which can be attributed to plastic sourced from advanced recycling technology.

The company is introducing larger package sizes with refreshed sleeve designs.

Each package features text and graphic elements in a rich brown to reflect the brand’s long tradition of premium chocolate paired with modern colors like lime, light yellow, teal, peach, and purple.

Offering a 12-month minimum shelf life, the new paper flow wrap solution is a huge step in the right direction to reducing the amount of chocolate packaging waste that ends up in landfill.

The releases coincide with World Wish Month and Make-A-Wish’s nationwide campaign leading up to World Wish Day on April 29.

SkinnyDipped has become a brand synonymous with delicious, better-for-you snacks since its launch in 2016 and the next chapter in the brand’s identity is here.

Metalvac FP is metallized paper designed for flexible packaging applications that do not require any specific barrier properties, suitable for final applications like chocolate and ice cream cone wrappers as well as other food packaging applications without barrier requirements.

The use of home-compostable materials and bio-renewable inks are just some ways that companies are rendering chocolate packaging more eco-friendly.

The rollout of recycled material is expected to begin in Q1 of 2024, starting with blocks and expanding into bar lines such as Cherry Ripe, Crunchie and Twirl as well as pieces wraps for Roses and Favourites.