In this episode with Sherry Washburn, Business Unit Manager at Videojet, we discuss how a company’s choice of inks and printing technologies can play a big role in achieving sustainability goals. We also discuss ways for companies to ensure compliance with existing and new environmental regulations.
Companies are seeking innovation and versatility to meet a broad range of goals and demands, from adhering to track-and-trace regulations to sourcing sustainable inks that meet stringent food and pharmaceutical packaging requirements.
Until recently, most pharmaceutical manufacturers would buy blister foils pre-printed with product names, dosage information, and branding and use a basic in-line printing or embossing system to add a batch code and expiry date to the blister in human-readable text.
With the Flexographic Technical Association (FTA) poised to present its annual sustainability awards this spring, it makes sense to take a look at some of the latest advances in sustainable packaging materials, especially those related to printing and labels.
In today’s consumer product supply chain, speed-to-market is at the top of the list for many brands. While speed is ultimately the result of many functions in synergy, packaging continues to be a critical aspect of delivery and the primary vehicle through which brands communicate their spirit, values, and quality to their customers.
The emergence of digital print has made smaller print runs economically viable. Shorter runs power the brand’s ability to launch more creative, more personalized product designs and deliver them quickly to shelf. The result is more products on shelf for users to choose from and more intense competition between brands.
The 9750 features advanced R&D supported by proven industrial processes and methods and is engineered on the basis of Markem-Imaje’s Intelli’Design concept.
Sustainability is more than a trend; it’s a call to action, and one that consumers across the globe are becoming more involved in, pushing brands to set goals that help reduce climate change by 2030.