Personalization is so much more than a name game; it is a broad term brands use when leveraging customer information to provide a customized experience.

Arroyo will support Latin American sales and aftermarket efforts and utilize the resources of the Pro Mach Shared Services facility. 

Just in time for the holidays, MYX Fusions is offering its award-winning wine beverages in a new size: classic 750 ml bottles that promise to take the brand from laid-back beachside picnics and barbecues through the fall to holiday entertaining time.