When it comes to organic food and beverage purchases, consumers prioritize different sets of criteria depending on product categories.
September 7, 2022
Consumer purchase criteria and expectations for quality shift depending on the food or beverage category. In addition to the organic label itself, consumers look to farm-level and processing cues to augment and occasionally stand in for the specific values they associate with organic.
Instead of reading a label, consumers could be interacting with an electronic screen on packaging in the future, thanks to a revolutionary new development by scientists at the University of Sheffield in the U.K.
