Jolly Rancher revitalizes packaging to capture brand's flavor experience October 24, 2024 In response to consumer feedback, the brand's new packaging includes bold colors, playful typography, and fruit and candy illustrations. Read More
New Packaging Dimensions for Reese's Pack April 4, 2022 Measured to fit in pantry, desk drawer Read More
Hershey's Creates Chocolate Bar to Celebrate All Women and Girls Everywhere February 21, 2022 Nationally available "Celebrate SHE" limited-edition bars recognize the SHE at the center of our lives Read More
Brand Partnerships Work October 27, 2021 Familiarity is one of reasons the Betty Crocker and Hershey's Chocolate partnership worked.Read More
The Hershey Company relaunches the TAKE5 brand with help of millennials January 27, 2016 New wrapper includes textured black background with a bold, green logo and all five ingredients distinctly deconstructed on the wrapper Read More
