Over the next several months, the entire collection of nine cruelty-free, non-GMO flavors of Dr. Sheffield's Certified Natural Toothpaste will be transitioned to fully recyclable aluminum tubes.
Winners of the 2020 BEYONDPLASTIC Awards, which looked for new designs to eliminate single-use plastic packaging in society, brought innovative and elegant solutions to make common consumer items biodegradable and CO2-free.
Colgate delivered to retailers the first tube recognized by the Association of Plastic Recyclers (APR): Antiplaque & Whitening toothpaste under the company’s Tom’s of Maine brand. Tom’s will complete the switch in 2020, when the Colgate brand will start the transition in Europe and North America.