Items Tagged with 'Nestle'

Developed after years of research and behavioral studies, the Gourmet Revelations Fine Cuts in Gelée was designed to encourage natural wide bite/lick-bite/lick/chew behaviors.

This packaging update helps reduce waste, saving an estimated five million pounds of paper waste each year, speeds up the cooking process and enhances the overall Hot Pockets snacking experience.

The innovative QR codes, powered by Zappar technology, allow blind and partially sighted shoppers to easily retrieve essential product information.  

As part of Nestlé’s continuous efforts towards more sustainable packaging solutions, the company is launching paper-based innovations across major brands.

Hot Pockets trusted Interact Brands, the esteemed Boulder-based branding and design agency, with this reinvention.

Impact Recycling will open the new facility to process hard-to-recycle flexible plastics, typically used in food packaging, into pellets which can be used to make new flexible products such as postbags and refuse bags. 

The new work emphasizes the brand’s commitment to sustainability, while enhancing the colorful and fun identity for which Smarties® is recognized.

The iconic candy bar will partner with Coles, an Australian retailer, to test the new wrapper.