Consumers continue to seek out convenience that suits their fast-paced lifestyles. Consumer behavior could reverse, but it is unlikely. What's more likely is that things will only grow more intense and the demand for convenience will only grow more extreme. Fast-moving consumer goods and pharmaceutical products benefit from the cost-to-performance ratio advantage offered by rigid plastics manufacturing.

Lightweighting rigid containers is extremely important for the future of rigid packaging. Overall, plastics are lighter and more efficient than many alternatives. The lighter weight reduces waste, energy use and carbon emissions through the full life cycle of a product.

Rigid plastic is seeing innovations that challenge its rivals. Add to that the increasing use of bioplastics, reusable plastics and improved barrier properties, and rigid plastic containers definitely have a solid role in packaging.

With products as fresh and hard-working as these, the packaging becomes all the more important

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