The redesign primes Butter Wines to expand across all sections of the wine aisle by leveraging its iconic Butter yellow label, while distinguishing each varietal clearly, and appealing to discrete wine-drinking audiences.
To meet Vamoosh’s requirements for a durable and reliable pack, Berry Global conducted thorough research and testing, which found that traditional PET and HDPE materials did not have the required strength and robustness to handle the specialist chemicals used in the Unblocker.
Developing design and tone of voice principles, Vault49 crafted the brand identity and packaging design including the bottle structure, label, and outer carton.
Balancing production speed, material type, and bottle weight presents a complex challenge for manufacturers in maintaining high performance, but the StarLITE®-R STILL overcomes these with precise bottle base shaping and efficient material distribution.
The product is being highlighted at Paris Packaging Week 2025, where it is a finalist in the event’s Aerosol and Dispensing Forum (ADF) Innovation Awards.
Attendees will have the opportunity to discover Berry’s latest healthcare products, including the recently launched ClariPPil™ jars and bottles for OSD.
With Enable™ 4002, Blowplast more than doubled the PCR content in their lubricant bottles to reach up to 50% without encountering the brittleness of the previous solution.
