A white paper by trend forecasting experts WGSN, called Future Consumer 2024 has identified the main consumer ‘sentiments’ and distilled them into the key consumer profiles set to prevail by 2024. Here we translate the main findings and pose reflections for brands keen to remain relevant in rapidly changing times.

Consumers continue to become more aware of single-use plastics, food waste and recycling, particularly with the rise of documentaries like Seaspiracy. This has led to many brands seeking new and innovative methods to meet consumer sustainability expectations and to capture market share.

Replacing 150mm plastic bottle packaging, Squirt SEAL Tire sealant will now be sold in a smaller, lighter, and easier to use laminate pouch.

State and local governments around the world have begun instituting bans and restrictions on straws and other single-use plastics, but consumers too have an important role to play by refusing to use plastic straws while their go-to brands make the transition to new alternatives.

The market growth is facilitated by increasing shift from traditional foods toward gourmet options, prompting brands to offer innovative products.

Industry-leading sustainability goals, and a commitment to focus on trend-right innovation and quality, mark first steps on the private brand’s journey to become a regenerative brand.

New innovations in packaging, including sustainable packaging, will be represented at PLMA’s Private Label Trade Show, Jan. 30-Feb. 1 in Chicago.