Global Pouch West returns to the heart of West Coast packaging activity in the fourth year of this growing conference focused on flexible packaging in the Western states.

Price sensitivity and how it is affected by package design, size and shelf layout can be precisely measured using eye-tracking technology. The key data lies in measuring ”fixations” – how long one’s eyes focus on a given area of a package, sign, shelf, etc.

“Eat your fruits and vegetables,” says every mother everywhere. In fact, that resounding admonition has been echoed by parents, teachers, nutritionists, doctors and even governments for decades.