Most packaging on shelf these days was designed with the primary purpose to engage with the consumer, protect the contents within and tell a strong brand story. What recyclable features it may include are not always by design and they certainly are not thought through.

Environmentally conscious consumers are looking for packaging that uses fewer resources and less energy than other forms of packaging. Flexible packaging minimizes transport costs between the converter, packager/filler, retailer and end user.

2013 packaging issues from CPGs

When it comes to packaging, MMR recognizes that sustainability spans the entire packaging lifecycle