New packaging showcases better-for-you ingredients, social responsibility.
February 13, 2023
The refreshed Single Serve and Pouch packages feature cheerful, vibrant colors; a larger playful color bar for ease of identification at retail; and a prominent new flavor image that shows ingredients and the finished confections for greater appetite appeal, plus a soft touch, matte tactile feel.
Tessemae’s, the nationally recognized #1 organic fresh food company, is excited to introduce to-go cups for its dips, available in Classic Ranch, Buffalo Ranch and Cilantro Lime Ranch. Great for school lunches, at home or on the go the cups the dips are 100% organic and dairy- and gluten-free.
Mars Edge, a new entrepreneurial arm of Mars, Inc., has launched a new product rich in protein and micronutrients in India, with a comprehensive brand and packaging strategy by Straight Forward Design.
Triumph and disaster can occur with the introduction of a new product or a line extension of an existing product, and they can happen during the redesign of a legacy brand. Every problem — and by extension, every resolution — has its own unique set of circumstances. And time is of the essence. Here are a few universal thoughts to consider.
Kellogg is undergoing a “notable shift” toward single-serve and on-the-go pack formats with immediate consumption offerings and multi-packs in developed markets, and single-serve sachets with more affordable price points in emerging markets.
When it comes to snack food choices, consumers know what they want and how to buy them. E-commerce packaging for snacks is showing fast growth in the U.S., according to “Snack Foods – Packaging and Processing Market Assessment and Trends 2018,” by PMMI Business Intelligence.