brand owner | BOLTHOUSE FARMS

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LITTLE BIG BRANDS

Bolthouse Farms tasked Little Big Brands with designing its new Bolthouse Farms B line, a range of smoothies and protein beverages that contain less sugar and more protein than typical fruit blends. Little Big Brands opted for a clean and minimalist design for the healthier line along with a handdrawn letter B. The ingredients are photographed to highlight the natural color of the flavor combinations. The Bolthouse Farms logo was also pared down for a cleaner, fresher look for this new line.

brand owner | NATIONAL ECO WHOLESALE

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BERLIN PACKAGING
STUDIO ONE ELEVEN

Boulder Clean is a line of eco-friendly products that are safer for the home and the planet. As part of the company's brand position, all Boulder Clean packaging is expected to perform aesthetically, ergonomically and environmentally. Instead of using a typical "top-hat" design that most laundry brands use, Berlin Packaging opted for a two-piece clear polypropylene drainback solution that incorporates a snap-on dosage cup. The bell-shaped design transitions pleasingly into the shoulder of the bottle for a more streamlined look.

brand owner | ROBERT BOSCH

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SONOCO
JOHNSON-RAUHOFF PHOTOGRAPHY
DESIGN|PARTNERS

The packaging for Dremel Versa's high-speed power cleaner visually highlights the product's benefits and versatility. This was accomplished with the use of a thermoformed bifold clamshell with four "try-me" cleaning pads front and center of this self-standing package. Positioning the four, colorful pads in the front of the package, at the seam of the bi-fold, creates a floating 3D effect of the product's most important selling point.

brand owner | WALMART

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BRIDGEMARK

The redesign of Equate Vitamins speaks to the brand's core commitment to provide high-quality products that improve consumers' lives at affordable prices. The clean design creates unity across various packages and products. Equate inspires a sense of well-being, supported by the vibrant yet calming color palette and smooth graphics. The rebrand promotes a positive, trustworthy brand essence that connects with the consumers' desire to pursue good health.

brand owner | ESSENTIA WATER

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RETAIL VOODOO

Retail VooDoo was tasked to help Essentia communicate that the brand is a premium water in a clear, easy-tounderstand way. The new bottle design features Essentia's new tagline "Overachieving H2O" and the new E+ logo for Essentia to represent planting a flag in the ground to tell the world that a better you starts with a better water.

brand owner | GNC

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TRICORBRAUN DESIGN AND ENGINEERING
BRAND33 PHOTOGRAPHY

Anyone who has used protein powder knows that digging for the scoop can be as intense as a workout. TricorBraun has solved the problem with the EZ Scoop. The unique, patented design allows the scoop to rest within in neck of the package. The modern, sleek design is easy to use and has variable dosing indicators. Replacing the scoop also minimizes the risk of product contamination that can happen with manual scoop insertion.

brand owner | IMAGE SKINCARE, INC.

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BERLIN PACKAGING
STUDIO ONE ELEVEN

The IMAGE MD product line needed to convey a premium yet medical aesthetic, and with distribution in 52 countries around the world it also needed to appeal to a global audience. Studio One Eleven created a product portfolio consisting of white, blue and gray structures for a clean and medicinal look. The graphical emphasis on the MD appears across the entire line to help consumers browse the variety of SKUs. Incorporating a spot varnish beaker icon emphasizes the importance of the scientific approach to the formulations.

brand owner | LILY OF THE DESERT

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AMCOR DESIGN STUDIO
AMCOR RIGID PLASTICS

Lily of the Desert is a manufacturer that works with regional and national brands to bring custom products to market. This bottle was designed to provide a custom, differentiated package to serve its customers' brands. Amcor was able to create a commanding bottle that stands out against competitive sets by blending functional, ergonomic design and PowerFlex technology.

brand owner | FOODSTATE

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HUGHES BRANDMIX

When MegaFood decided to create its first line of gummy vitamins, it needed to communicate its whole food point-of-difference and its farm-fresh partnerships to both new and loyal consumers. To capture the natural wellness of the real food ingredients paintings are used instead of typical food photography. Custom illustrations were created by an artist who purchased the real food ingredients, set up a still life, painted it and sent the canvases to Hughes BrandMix.

brand owner | SANOFI

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LAM DESIGN

To maintain leadership in the increasingly competitive INS allergy segment, Sanofi wanted to optimize Nasacort packaging to strengthen premium cues and work harder at shelf. The refreshed logo offers a more proprietary trademark versus private-label competitors while refocused communication and optimized graphics give the brand more advanced medicinal positioning.

brand owner | ACE HARDWARE

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ACE HARDWARE
RR DONNELLEY
LDR GLOBAL INDUSTRIES

The goal of Ace's private-label brand OakBrook Collection is clear: help consumers find exactly what they are looking for quickly and easily. By using the rigid plastic clamshell, the product is the focal point of the packaging and the consumer can see exactly what is being bought. This packaging also offers two display options.

brand owner | CRUNCH PAK

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SONOCO
GARLOCK
PROSEAL

Crunch Pak's partnership with the number-one entertainment brand for kids, Nickelodeon, required a new package for a healthy snack pack that would stand out on the shelf and tie in with the promotional branding. The PAW Patrol-themed snack trays are popular with both children and parents thanks to their on-the-go convenience and the paw-shaped packaging inspired by Nickelodeon's hit animated show.

brand owner | NESTLÉ WATERS NORTH AMERICA

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NESTLÉ WATERS NORTH AMERICA
PRODUCT VENTURES
CORNERSTONE

As more consumers seek healthy beverage options, Nestlé Waters North America is offering more variety in the sparkling water category. The structure of the bottle resembles vintage glass, and the upward spiral design highlights the movement of sparkling bubbles. The new eye-catching label generates appetite appeal while distinguishing the brand from competitors.

brand owner | BIOLAB, INC.

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TFI ENVISION, INC.

Owning a pool requires continual maintenance, and the redesign of the Pool Time product line makes that chore easier. The first thing TFI Envision did was standardize the product logo and develop a package system that consists of numeric/color-coded icons with a matching color block to help identify the multi-step pool care process. A wave design unifies the product line and has also been color coded for sspecific usage. The result is an easy-to-follow experience that takes the stress out of shopping for and purchasing the correct products for the shopper's pool care maintenance needs.

brand owner | CAMPARI GROUP

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AMCOR RIGID PLASTICS
GUALA
CAMPARI GROUP

The goal of this project was to design a replica package from PET that was similar in design to SKYY’s 750-ml glass bottles. The transition to PET for the smaller 375-ml size was due to its increased use versatility, but it still needed to maintain a premium look that would stand out from the competition. The SKYY round bottle, emulating the larger 750-ml bottle, gives the brand's portfolio a more standard family look. The bottle is also made from PET plastic resin which is fully recyclable and shatterproof while being more efficient to fill.

brand owner | ROSA FOODS

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FLOOD CREATIVE

Switching from a square format to a new taller, tapered bottle would not only affect the balance of the design, it could disrupt the brand's loyal following. Flood Creative was able to address all the changes in a way that did not add anything unnecessary, which is the same philosophy for the formulas inside. One key element of the redesign was to link the benefit copy as a permanent feature of the logo.

brand owner | BIOLAB, INC.

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TFI ENVISION, INC.

TFI Envision was chosen to redesign the SpaGuard logo and packaging products to appeal to a more upscale audience and improve product perception. The new logo is a refined version the original for familiarity to loyal current users. A color-coded effervescent graphic treatment and corresponding color-coded caps are used to differentiate each category. TFI Envision also recommended switching to bright-white pearlized plastic packaging to increase the brightness on shelf and provide a more upscale look and feel.

brand owner | HARVEST HILL

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PRODUCT VENTURES
TERRI & SANDY AGENCY

SunnyD's redesign embraces the positive, optimistic and unique brand character it's known for. The new bottle design pays homage to the brand's original round carafe neck and transitions into a clean, rectilinear modern shape. The graphics evoke the playful optimism of a sunny summer day, and the product flavor is brought to life with bursts of color, whimsical typography and fruit imagery.

brand owner | TYME LLC

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BERLIN PACKAGING
STUDIO ONE ELEVEN

TYME's hair care line boasts the highest quality ingredients and is safe for color-treated and keratin-treated hair as well as extensions. The products are meant to work in conjunction with the flat iron for a complete hair care system. The packaging consists of a two-color silk screen on HDPE bottles with custom embossed rose gold aluminum overshells to reference the flat iron packaging. The whimsical product names "Pregame" and "Showoff " speak to the brand's target consumers

brand owner | PINNACLE FOODS

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LITTLE BIG BRANDS

The goal of the Wishbone salad dressing redesign was to modernize the packaging of a brand that offers numerous SKUs with very similar flavors. The previous labels had been flooded with green as a nod to the brand color and featured a salad image across the line. Little Big Brands split the label in terms of color coding and repositioned the signature Wishbone green color at the top with a much more prominent logo. This allowed the bottom to be used as an area to color code by flavor. The salad image was replaced by individual ingredients that are the key to each flavor profile. Cleaner, more modern typefaces round out the work.