brand owner | KILL CLIFF

credits
BERLIN PACKAGING
STUDIO ONE ELEVEN

Kill Cliff was founded by Todd Ehrlich, a U.S. Navy Seal, who saw a need in the market for sports drinks that taste amazing and actually benefit the user. With strong ties to the Crossfit community, the goal of the new packaging was for Kill Cliff to expand product appeal to all athletes, no matter what their fitness level.

brand owner | CONAGRA BRANDS CANADA

credits
DAVIS

Hunt's Heirloom's rustic yet elegant design supports the brand's promise of superior, from-the-earth tomatoes. The illustrated ingredients connect with the gourmet-inclined target demographic while the varnish accents highlight quality. The color black helps it to stand out in the category.

brand owner | JOCKO WHITE TEA

credits
FLIXPOINT
PEARL RESOURCING
CROWN

Jocko White Tea was created by Jocko Willink, a retired Navy Seal commander, author and host of the popular Jocko podcast (jockopodcast.com), in response to fans who expressed a desire to drink the same tea that Willink brews before he practices Jiu-Jitsu. The Jocko mission is to offer a tea beverage that is a delicious and healthy alternative to traditional energy drinks on the market. A matte print effect was used on the can to align with the brand's "strong instead of flashy" ethos.

brand owner | PHOTOTYPE ENGRAVING COMPANY, INC.

credits
GRAVITY BRANDING AND DESIGN
PHOTOTYPE

Gravity Branding and Design was originally hired to create a sell sheet to highlight Phototype's capabilities and printing techniques. It was decided a prototype was necessary to truly appreciate the hard-to-describe printing techniques. A four pack was created to showcase the four different printing techniques: texturized ink, photochromic, thermochromic and photo quality. The design is an homage to Phototype and Gravity's hometown of Cincinnati and includes famous local faces, popular foods and architecture.

brand owner | HEALTHY FOOD BRANDS

credits
PEMBERTON & WHITEFOORD LLP

Switchle is a UK-based sparkling beverage that contains apple cider vinegar, a popular ingredient among health-conscious American consumers but one that has yet to catch in the UK. P&W's subtle yet humorous illustrations are the encapsulation of British quirkiness. The cans are printed in matte cream with flecks of metallic colors that express the drink's wellness heritage. The slim cans are 100 percent recyclable, connecting with the increasingly environmentally conscious consumer.