brand owner | BULLDOG

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IMAGINE, INC.

Through the use of dramatic color blocking and simplified graphics, Imagine, Inc. effectively redesigned Bulldog Hardware's existing product line to help orient and better educate the customer in an otherwise chaotic store setting.

brand owner | ACE HARDWARE

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ACE HARDWARE
RR DONNELLEY
INLITEN, LLC.

Celebrations embraces Halloween via easy-to-open corrugated cartons designed with large product titles, bright colors, and clear and concise imagery. The inner glow shadow creates more depth to the orange background. That, along with the small bat incorporated into the logo results in simple, fun packaging that's easy to shop.

brand owner | CONSTELLATION BRANDS BEER DIVISION

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INTERBRAND
JEFF TILFORD PHOTOGRAPHY

As a brand with a strong tie to seasonality, Corona aimed to leverage its summer associations to engage seasonal consumers while also making it more appealing and accessible for other drinkers. The strategic design and innovative printing process features full-color, realistic images. The Corona Summer packaging elevates the brand, while helping consumers "find their beach" on many more occasions.

brand owner | KERRY INC.

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JOHN WASKI DESIGN LLC
TETRAPAK

Cold brew coffee is shifting from an artisanal coffee shop gourmet sensation into a mainstream staple. This gave the DaVinci Gourmet franchise an opportunity to grow the line as the "flavor maker" verses being known as a flavored syrups brand. The typographic treatment, along with the imagery, presents the brand as a contemporary artisan coffee.

brand owner | PFIZER

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LITTLE BIG BRANDS

In order to create a breakthrough design for the new Emergen-C Probiotic launch, Little Big Brands created packaging that was able to leverage the strong core brand equity while creating a unique position within the new offering. The hierarchy was split to give equal prominence to both brand and probiotics. The claims and supporting information are communicated clearly with iconography helping to support the product's efficacy. The prominent flavor cues and waterbeading imagery are intuitive to taste appeal.

brand owner | NESTLÉ PURINA PETCARE CO.

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THE THOMPSON DESIGN GROUP

FANCY FEAST APPETIZERS offers delectable bites of natural fish and poultry to delight cats. The fresh-sealed tub is nestled in a vertical die-cut pack that reveals the tub inside. The product varieties are showcased through appetizing food photography and colorful packaging with the Fancy Feast white cat as the hero.

brand owner | 3M

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3M DESIGN AND ENGINEERING
PARKER PHOTOGRAPHIC INC
ANTHEM MINNEAPOLIS
SCHAWK!

Filtrete Whole House Air Fresheners deliver a consistent, long-lasting scent to multiple rooms through a home's air vents. The packaging is part of a total product refresh which included improvements in product performance and scent refinements. The packaging is designed to position the fresheners as a premium option over competitors by using photography and colors combinations that evoke feelings and memories associated with the scents.

brand owner | 3M

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3M DESIGN AND ENGINEERING
PARKER PHOTOGRAPHIC INC
ANTHEM MINNEAPOLIS
SCHAWK!

Whether a first-time filter buyer or an experienced air quality expert, Filtrete wants every shopper to have the right information at shelf. The front of the package provides an introduction to the Smart Filter technology, while the back allows shoppers to fully explore the benefits of a connected filter.

brand owner | BBB INDUSTRIES

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BBB INDUSTRIES DIGITAL TEAM

The Gold Premier Interactive Label allows users to scan a package with their mobile device using the Gold Premier app. In addition to animating the label, the app lets users enter to win a gold bar and other prizes while allowing BBB Industries to collect important data that can help improve its product offerings.

brand owner | ALDI

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GRAVITY
HANGRY TOMATO GRAVITY TEAM

Pizza with an attitude is the driving force behind this design. Bold, cartoonish, big-talking ingredients become the stars with their hangry attitudes emphasizing and exemplifying the brand's tone of voice. The pizza-shaped cutout window allows the consumer to see the product and the design to interact with the product.

brand owner | KAYEM FOODS

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LAM DESIGN

Kayem Hot Dogs stands for tradition, family values and quality meat. These attributes needed to be brought to life through revitalized packaging. The subtle refresh to the logo and the butcher cleaver icon coupled with the product imagery creates appetite appeal while paying homage to Kayem's quality products.

brand owner | KIND BARS

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LITTLE BIG BRANDS

The energetic characters featured on the KIND Kids packaging are shown darting through honey drizzles and dodging chocolate chips—giving the phrase "don't play with your food" a whole new meaning. Little Big Brands' choice of large, bold type to highlight the flavors and top nutrition information appeals to parents and caregivers while the background color palette and appealing product photography make the snack bar stand out on shelf.

brand owner | AMAZON

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HARPER HOUSE
SPARTANNASH, PIQUE BRANDS
DISTANT LANDS COFFEE
GREEN BAY PACKAGING

The new design for Amazon's private-label brand, LoveSome, is influenced by urban coffee houses and features a lock-up for the product call-outs on a vibrant background pattern. The imagery depicts a casual lifestyle while drawing attention to the emotional ties of the coffee flavors.

brand owner | AMAZON

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HARPER HOUSE
SCOTT BAXTER PHOTOGRAPHY
MARTHA SHULTZ, STYLIST
SPARTANNASH, PIQUE BRANDS
TREEHOUSE FOODS
GRAPHIC PACKAGING INTERNATIONAL INC.

The package design for Amazon's private-label brand is a modern take on traditional style. The typography treatment uses bold, rounded serifs to reinforce the look of a heritage brand. Flavor varieties are differentiated by title banner color and photography.

brand owner | VALTECH

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HAUGAARD CREATIVE

To introduce Magna-Qubix to the Magna-Tiles portfolio and retain the flagship's (Magna-Tiles) core essence, packaging had to be clean, simple and follow the brand's basic architecture while providing differentiation to assure that this is a new product offering. That is achieved via a die-cut window that showcases the product along with geometric patterns to give the packaging a 3D look.

brand owner | NAPA

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TFI ENVISION

The new NAPA product line packaging includes three tiers of products from basic to premium with more than 60 SKUs. The trilingual, consumerfriendly design incorporates easy-to-understand icons to denote the levels of brightness and distinguish the product's performance attributes. The metallic ink backgrounds incorporate a duotone vehicle image with a bright white highlight appearing behind the bulb in the blister pack.

brand owner | SPARTANNASH

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HARPER HOUSE
SPARTANNASH, PIQUE BRANDS
DISTANT LANDS COFFEE
GREEN BAY PACKAGING

Harper House was tasked with revitalizing the nearly 100-year-old coffee brand from the ground up. The design strategy combines modern imagery and patterns with the use of traditional borders and typography for an updated look. Graphic elements and typographic lock-ups reinforce the retro yet modern appeal.

brand owner | SPARTANNASH

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HARPER HOUSE
PHOTOGRAPHER: SCOTT BAXTER
SPARTANNASH, PIQUE BRANDS
KARLIN FOODS
AMERICRAFT

The design for this classic side dish includes a title font in sweeping script to convey a homecooked feel. Flavor varieties are differentiated by using an overall color palette, banner callout and specific product photography.

brand owner | SPARTANNASH

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HARPER HOUSE
INSIDEOUT STUDIOS
SPARTANNASH, PIQUE BRANDS
DEAN COUNTRY FRESH
GPI

This vintage candy shop-influenced design uses a pinstriped background with subdued primary colors and a grouping of frozen treats to create a fun, casual mood. The typography uses a combination of script and inline sans serif font to reinforce the vintage style.

brand owner | SPARTANNASH

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HARPER HOUSE
INSIDEOUT STUDIOS
SPARTANNASH, PIQUE BRANDS
DEAN COUNTRY FRESH
WEST ROCK

Visual interest and appetite appeal is instantly created by simply highlighting a bowl of appetizing ice cream surrounded by a sea of ingredients. The title font set in a bold, stylized serif font, and the product is showcased with the use of lighting. Flavor variety is differentiated by an overall color scheme as well as product photography.

brand owner | SPARTANNASH

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HARPER HOUSE
INSIDEOUT STUDIOS
SPARTANNASH, PIQUE BRANDS
DEAN COUNTRY FRESH
HUHTAMAKI

Ice cream was one of the first products launched by Our Family, a private-label brand owned by SpartanNash. The design was updated using a warm gold color in conjunction with a deep, vintage color palette. The title typography is set in a clean sans serif and stylized and designed within a typographic lockup banner treatment. Flavor variety is differentiated by banner color scheme and product photography.

brand owner | 3M

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DAVIS
MATRE PHOTOGRAPHY

3M expanded the Post-it Brand offering with a new product for indoor and outdoor use. Post-it Extreme Notes can withstand tough conditions and stick on new surfaces. The packaging includes the signature logo and brand lock-up in a black color board with the notes inside a clear bister pack.

brand owner | LENNY LEBOVICH

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PRE BRANDS
SEALED AIR
MIDLAND PAPER AND PACKAGING

Pre Brands is a premium, fresh foods brand founded to provide consumers with trust and transparency. Instead of using food photography, a marbling effect was used to showcase the product. The typography is minimal and clean while the transparent packaging allows shoppers to flip the package over and see both sides of the product.

brand owner | TRADITIONS MEAL SOLUTIONS

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SAILPOINTE CREATIVE
DOUG HUMAN PHOTOGRAPHY

This line of frozen entrees is designed to help maintain healthy blood sugar levels for the more than 30 million people effected by diabetes. The brand name includes a plus/minus blood drop in place of the "o" to indicate the product's attributes. The script font used for the description also speaks to the adult consumer, and the large colorful graphics display the percentage of protein, carbs and fat in each meal.

brand owner | SARGENTO FOODS INC.

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DESIGN RESOURCE CENTER
SARGENTO INTERNAL CREATIVE TEAM

Sweet Balanced Breaks—a platform extension of the Balanced Breaks sub brand— addresses consumers' desire to fulfill their sweet cravings with a balanced better-foryou snack. The dual yin-yang design motif conveys visual balance of savory cheese and sweet dried fruits and dark chocolate in one convenient grab-and-go packaging.

brand owner | CHELSEY BRAUN

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SCOTT BAKER ASSOCIATES AGENCY

The prominently placed ScotchBlue logo on the front panel quickly drives recognition and brand equity. This design also uses the trademarked ScotchBlue blue to reinforce brand loyalty. An application image shows the product in use.

brand owner | SHUR-LINE

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IMAGINE, INC.

Imagine, Inc. redesigned Shur-Line's paint applicator product line to meet the evolving needs of both retailers and customers. The new packaging focuses on quality workmanship and includes a clear, color-coded step-up strategy to help simplify the customers' buying decision.

brand owner | CAMPBELL'S

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LITTLE BIG BRANDS
HONE STUDIO PHOTOGRAPHY

Swanson's new bone broth needed to deliver on taste appeal to stand out from the proliferation of bone broth products entering the marketplace. Little Big Brands developed a deep, rich color palette with tone-on-tone layering to create dimension and drive interest to the pack. Inviting product photography conveys warmth and taste.

brand owner | KERRY INC.

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JOHN WASKI DESIGN LLC
EVERGREEN PACKAGING

To introduce two new flavors to the successful lineup of V8 smoothies, John Waski Design utilized bright and bold colors to convey an energetic look and feel while clearly communicating the functional benefits in a fun and contemporary tone.

brand owner | WELLS LAMONT

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IMAGINE, INC.

Imagine, Inc. designed Wells Lamont's glove packaging for Bunnings, the leading home improvement chain in Australia and New Zealand. The cohesive graphics work together as a product line and function as eye-catching separates. Photography is used to represent the primary function while icons call out specific functions.

brand owner | WELLY BOTTLE

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LITTLE BIG BRANDS

This unique project—packaging for an insulated and infusing bamboo water bottle—was about capturing the simplicity of what this purpose-driven brand stands for: purity of mind, body and spirit. The hand-drawn logo is fluid, approachable, modern and understated with the punctuation of the water droplet serving as a nod to the brand's heart and soul. A simple bamboo texture is used on the outer packaging as a preview into the sustainable bamboo material of the bottle inside. The gloss varnish over the logo gives it just the right amount of pop off the matte-white cylinder while the brand story and specifics are tucked neatly on the backside of the structure.

brand owner | TARGET

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FLOOD CREATIVE

The boxed wine has been sold exclusively in Target stores for nearly 15 years, and the design had not been updated since 2003. The new Wine Cube is meant to stand out among competitors and draw Target shoppers to the wine aisle. The colorful new packaging with the 300+ medal call out communicates strong brand personality and continued quality. The colors are indicative of the varietal and aroma notes printed on the box.