Rebranding unifies and promotes IGA’s store brands through consistent graphic design on all packages. IGA has just revamped the look of its private labels, and the voluntary supermarket network has
Cutting the cost of changeover is something every company can do.The economy is in the tank and, if they are buying at all, your customers are looking for bargains. If
Everyone seems to be seeking that nebulous goal of extending shelf life-even for foods and beverages that enjoy quick turns or have limited distribution. The cost/benefit balances out when
Packagers weighing their
choices from an environmental standpoint should take full account of the
overall material savings that often are achievable through flexible packaging,
even at the expense of sweeping recyclability claims.
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