Packaging Strategies Blog

Subscribe

How hard does your packaging have to work? When your customer is walking down the aisle, you only have two seconds to wow ’em. Not only are you fighting to grab their attention, you’re competing with all the other products on the shelf. Does your package have what it takes to stop the customer in their tracks? This series will look at all the techniques you can use to make the sale.

I recently read a report from Canadean about reusable beverage containers that really opened my eyes to the practice of reusing beverage bottles that I hadn’t much considered before.

MMR’s associate director of packaging and design, Stergios Bititsios, explains why brand owners shouldn’t fear the modernization of packaging as long as consumer perceptions are considered.

Designer, Aaron Mickelson has created disappearing packaging. The Disappearing Package project features several innovative packaging ideas that eliminate or greatly reduce the amount of packaging in various products.

Regulations not only influence copy, but packaging design elements as well.

Imagine an evening filled with art and new music alongside a cup of fine, imported, loose-leaf green tea. It sounds like an evening at an art gallery or a posh party, but the musicians behind the new project, Tea for Tyrants, want to package this pleasant combination for you to enjoy any time.