Millennials: The NOW generation

Everywhere I go, whatever I read, I see or hear the word “Millennials.” The subsection is really ruling the way the world shops, eats, dresses, listens to music and more. I have a couple issues with this group. First of all: How did I get so old as to have a group below my “Generation X” cool what-I-thought-then kitchy generation? And second, can I join?

But here we are, trying to reach this generation of NOW, the people in the 18-34 year old range, who are the largest generation since Baby Boomers (according to recent census reports). Millennials are a major driving force in how brands, packagers and processors make and market their products – and they are a significant influential group in our economy.