The two principal purposes of packaging are to protect the product it carries and the consumer who buys it, and to market that product to purchasers, both directly and indirectly.
As new products appear and the promise of a bigger marketplace looms, both product and the market play a part in determining the most effective package.
The two principle purposes of packaging are to protect the product it carries and the consumer who buys it, and to market that product to purchasers, both directly and indirectly.